Ty Haney launches outdoor sounds – this means for your athleisure

Outdoor sound returns, or we must say, Ty Haney return. The founder who launched the Kultus Favorite Active Clothing brand in the early 20s and resigned in 2020 amid the accusation of misinterbeats and excessive expenditure-excessively returned. At the end of July, Haney posted a sincere scroll on Instagram in collaboration with OV, only writing: “We’re back dear.“In a few hours, the post gathered nearly 22,000 joy and busy comments, with fans calling it” safe to shop again. ”

If you live through the peak Do something Era, you remember it well. Haney launched outdoor sounds at the age of 23, just coming out of Parsons, with a disturbing vision that combines athletic clothing with lifestyle attraction. Leggings that are blocked with minimalist colors, casual sporty-meet silhouettes, and iconic taglines make this brand a stapel street style in the late 2010s. Is it behind leggings or printed on a canvas totes hung on the shoulder from LA to NYC, OV is everywhere – until not.

Haney’s departure in 2020 coincided with a wider decline in industry. In March 2024, the brand closed all retail locations and shifted completely to e-commerce, which is now owned by a larger parent company. Loyalists watch the brand loss of sparks – less colors, fewer innovations, and identity crises that cannot be improved by “basic -core basics”. But when Haney began to signal the return, the excitement was stirred. Peeking a new collection is enough to send group chat to Overdrive.

Now, the wait is over. Haney’s comeback collection officially here, and while some fans’ favorites get refreshment, the new outside voices are clearly aimed at higher. As Haney said, it was “more advanced,” while also shifted to natural materials besides typical brand technical fabrics. The collection nodded to the OV earlier, but through a more trending lens: the script-font logo changes iconic block letters; Cardigans stand for fur zip-up; Skort Pleat brings the vibrations of your tennis-club-club-Y2K to the classic warming skort.

This is not a fan of Colorway Reptock who begged, but it didn’t try. This is OV, reorganized. Among the prominent: Set Bra-and-Short inspired by Missoni who leaning bravely did not regret, and the elevated energy dress (Haney’s personal favorite), which felt as ready to take a walk or pilates class. If the past is an indication, this collection will not last long. Scroll to shop for our edit results that must be owned, before they leave (again).

New collection shopping

About the author

Tinsley Crisp, Fashion & Beauty Staff Writer

Tinsley Crisp is a fashion & beauty staff writer in Everygirl and specializes in reporting the latest seasonal trends and the hottest products. As a style stylist based in New York City, he is committed to injecting excitement into the art of dressing and providing aspirational content that can be achieved to our readers.

Read Tinsley’s Complete Bio

Post Ty Haney launched the sound of outdoor – this means that for your athleisure first appeared on Everygirl.

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